“7845 is a metaphor for inquiry; our icon infers the bringing together and making sense of segments of information. Four segments come together to create a pure circle, a whole. The circle is divided into four segments, each size relative to 7, 8, 4, or 5. This icon infers productive processing of information. A tick is used to symbolize temporality.”
Chris Blom, Chief Designer
7845 is the symbolic distillation of our brand, our values as an organisation, and 2500 years of thinking about:
Being, Time and Techne
7845 is focussed on helping our clients solve the problem of how to maximise productivity. How to be ‘in time’ is simply about human choice, and choice is the primary obligation of management.
Choice is empowered by information. 7845 seeks to empower clients with information and our specialist Techne. 7845 operates where information and action meet.
Techne has been recognised as central to our being in the world since Aristotle. Humans do not exist in direct relationship to all nature, unlike a lion. Humans live in the world intermediated by the technology collectively created across time. We trek in walking shoes, we surf the net, we dream of tomorrow in a bed.
7845 information empowered symbolises our commitment to the principles of post enlightenment rationalism, and a focus on the Techne of Being in Time for management, informed by knowledge, information and data.
Modern management and administration accept as a core principle the position expressed by Nobel Prize winning economist Paul Krugman as:
“Productivity isn’t everything, but in the long run it is almost everything. A country’s ability to improve its standard of living over time depends almost entirely on its ability to raise its output per worker.”
Productivity is simply how to be in time.
Heidegger, a giant of 20th Century philosophy refocused intellectual inquiry on the existential primacy of:
Being and Time
Being and Time were again in the forefront of consideration in our secular world. Techne can enframe us in a supra-structure of other’s design, or we can consciously rationally manage our being in the world and our intended future. Clearly the question of how to be has occupied much public thought since the ancient Greeks.
It is these thoughts and those first expressed by Aristotle in the concept of Techne that form the foundation of the modern concept of productivity and 7845.